At first glance, images may come to mind that this device may be some kind of shock therapy device. In actuality, however, the electronic cigarette is a battery powered atomizer. When it is placed in the mouth, a small processor detects airflow and injects a small amount of fluid from a propylene glycol/nicotine cartridge into the atomizer which vaporizes the liquid. In essence, the electronic cigarette looks and behaves like a regular cigarette but delivers nicotine without dangerous by-products such as arsenic, carbon monoxide and tar.

By simulating normal smoking, without the harmful side effects, the electronic cigarette could be a stepping stone to a successfully quit smoking program. The electronic cigarette goes for $59.95 and includes the cigarette, 2 batteries, charger and 6 cartridges of varying nicotine strength. Each cartridge lasts as long as ten regular cigarettes and replacements are only $1 a piece.